The team behind Eastern Suburbs based boutique PR agency POPCOM - founded by Amanda Lacey, has branched out to launch their new sister business: Up&Popping.

A functional and visually pleasing website is critical to driving business success and with many people looking to the overseas market to build cheap websites, there is an obvious hole in the Australian marketplace.

This is where Up and Popping steps in, providing high-quality but affordable websites, digital marketing campaign management and business marketing and development sessions, to get businesses as the name suggests, ‘Up and Popping’. 

“Teaming up with Kylie Deans to create Up and Popping has been any easy choice. POPCOM is focussed on internal and external communications and we do very well within our professional services niche, and this is where I want the focus to remain.

“There is, however, a need for quality, accessible websites and social media support that is cost effective and based in Australia, and Kylie really enjoys this technical side of marketing and is certified by Google for SEO.”

Following the continued success of the communications consultancy POPCOM, it seems obvious that Ms Lacey and Ms Deans team up for this next venture. With a wide range of expertise, knowledge and experience between them, their combined strengths assist in achieving their clients’ goals.

“Fundamentally, we want anyone with the desire and the drive to run a business to be able to develop a no-fuss online presence,” says Kylie Deans, account manager at Up and Popping. 

“We have expertise to ensure quality content that is search engine friendly, tech-know-how to set up the site to not only look good but to function as it should, with trackable analytics,” said Ms Deans.

“We also offer additional services in the digital media space for those who want to leave it to the experts, or the option to have your own login details to continue on with your business goals.”

Like POPCOM, clients can expect to be liaised with directly to ensure clear communication and a shared understanding of the objectives held and the content that is required. Ms Deans calls it “a person approach for person service”.

Ms Deans said: “We want to help clients get their website Up and Popping. It has been a long time in the making, we wanted to ensure our services meet our client’s needs and expectations. We are excited and thrilled to report we have happy customers already who are referring business.”

For more information about Up and Popping, contact Kylie Deans on [email protected] or Amanda Lacey on [email protected]

Amanda Lacey is the founder of communications consultancy POPCOM. Amanda is sought after for internal and external communications advice, working with directors of organisations to protect reputation and build brand. For more information about Amanda, see


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  • Since 09-09-19
  • Posted by Amanda Lacey
  • Eastern Suburbs Area